Who Makes San Diego, San Diego?
You may not know his name, but if you were one of the millions of people who traveled in and out of Terminal 2 at San Diego International Airport in 2024, you’ve seen his work. David Mont Virgen was born and raised in Tijuana. He earned a degree in international business and studied interior design in Madrid. In early 2020 during the global pandemic, he made one of life’s impactful pivots and decided to pursue art full time.
David works between San Diego and Tijuana, in the cross-border corridor that is, depending on who you ask, either one of the most complicated places to build a life or one of the most generative creative regions in the country. He makes minimalist work—paintings, sculpture, objects. To do minimalism well, you have to be very good, because there is nowhere to hide. That airport piece? It’s officially entered the permanent collection of the San Diego Museum of Art. David is very good.
While his work was gaining real traction in San Diego, his marriage ended. When that relationship dissolved, the legal and physical ground beneath his feet shook: The future of his citizenship was now in limbo. David looked at his options and chose yet another life pivot.
An accomplished working artist with a piece in a museum’s permanent collection enlisted in the U.S. Army, at a time when this country is at war. David describes this period of his life with grace, as “…an opportunity to choose myself and move forward with greater clarity and intention. For the love of self.”
That phrase, “For the Love of Self,” became the title of his show, which opened at the Guild Hotel in January 2026 with support from Oram Hotels and the Consulate General of Mexico in San Diego. Jennifer Findley of JFin Collective led the curation. Within weeks of the show’s debut, David shipped off to train with the army. It would be easy to read his enlistment as purely practical, and citizenship was part of his calculus, but he is precise about his reasons: He wants to continue building a future in this country and building a future for this country. Because service, he says, feels connected to art. “Both are rooted in the belief that we are responsible for contributing something larger than ourselves.”
David is one creator out of many whose story hasn’t yet been told, but whose path reflects the world we live in. The truth he represents is that the artists in this city are creating under increasingly challenging constraints even as their work actively shapes the world we move through—the places we gather, the neighborhoods we love and live in—whether we know their names or not.
It’s time their stories are told.
This fall, we’ll be publishing an ambitious arts and culture issue made possible by the support of two organizations who are underwriting an expanded freelance budget with one question at its center: Who makes San Diego, San Diego?
The Art & Design District—a Prebys-supported initiative to develop and shape a dedicated area of the city for creative work, led by Jonathan Glus—has joined as co-publisher of our September issue. SDFC Playmakers led by Sebastian Moura, the MLS team’s program dedicated to showcasing San Diego’s creative community, has also joined as digital co-publisher for the next six months.
With their support, our freelance budget has tripled. In the spirit of radical transparency, and because our readers deserve to know how our work is funded, our typical monthly print freelance budget is about $6,000. That supports writing, photography, and design across more than 100 pages. Our monthly digital budget is $2,500.
With the support of our co-publishers, we’ve brought on Aaryn Belfer, one of San Diego’s most respected editorial voices, as the issue’s special editor. Alongside Troy Johnson, content chief; and Emma Veidt, editor; she is helping shape the editorial vision of the issue.
With an expanded team, we’ll soon bring on a digital producer and an additional art designer. We’ll produce an expansive portrait of the artists, makers, performers, and institutions defining this region’s creative life, commission original photography, and create a comprehensive fall arts and culture calendar. The issue will anchor a six-month editorial program that will extend across digital, social media, video, podcast, and newsletters through early next year.
We have been doing this for 78 years, and we have learned how to do it well with limited resources. But the conversation happening in San Diego right now—about the role arts and culture play in shaping a city and the role a city plays in shaping arts and culture—is one that demands more than what our standard monthly budget can produce. Until now.
This partnership model is new to us but the challenges that precede it are not new to media, particularly on the local level. And yet, this collaboration serves as real proof that civic organizations and local media can work together to document and preserve the story of a place and the people who make it, for the record.
David told me that San Diego gave him a sense of belonging. That he felt supported and encouraged to keep growing. Not because life got easier, but because he learned to trust himself through uncertainty.
Today, he’s somewhere in basic training. But he is still an artist and he will keep making work. The artists in this city are almost never just one thing. They are painters and soldiers, sculptors and teachers, dancers and mathematicians. David is a minimalist artist and a U.S. Army recruit. He is Tijuana and San Diego. He is, in the most literal sense, still becoming.
A great city knows its makers. I want San Diego to be that city.
September is on newsstands soon.
The post Who Makes San Diego, San Diego? appeared first on San Diego Magazine.
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